What are three functions of RRM?

Online marketplaces are becoming quite common. There are also plenty of B2B marketplace platforms available. Setting up an online business is considerably cheaper than opening a physical store. However, like any other online business, you will need to invest in SEO to push your brand.

Choosing the best B2B marketplace platform can be tough. However, there are a couple of features you need to consider. We also recommend going for a solution that does not require a lot of technical knowledge.


Most people these days access the internet using smartphones and tablets. You need to ensure that the platform you choose is responsive. Customers on smartphones and tablets need to get the same experience as those using a PC or laptop.

These days, almost all websites are mobile-friendly. Statistics show that most internet users will leave a website if it takes more than three seconds to load or is not responsive. In addition, most clients will want one platform that offers all features without multiple redirects.

Customer Experience

If you’re running an online business, you need to understand that you have less than five seconds to convince a prospective buyer to buy from your platform. Customer experience plays a huge role in this.

Things such as the brand colors and product arrangement will come in handy. Customers will also be interested in how fast they can add items to their cart and check out. A good B2B marketplace platform should also have light web pages that load fast.

In-Built SEO Plugins

As mentioned before, SEO and marketing will come in handy when creating brand awareness. Most B2B marketplace platforms come with in-built SEO (search engine optimization) features to help you create optimized product descriptions.

In addition to the SEO plugins, you will need an analytics tool. One of the most common analytics tools is Google Analytics. It gives a summarized yet in-depth report on your website’s metrics including how users behave when visiting your site.

API Integrations

As your business grows, you will need to add new features to help streamline processes. These days, there are plenty of premium and open-source APIs that solve most problems related to running an e-commerce site.

Unlike plugins and extensions, APIs are more lightweight and secure. They can also handle plenty of requests simultaneously. A good B2B marketplace platform such as Virto Commerce should allow you to add new APIs should you need more features on your site.


Headless B2B marketplace platforms are better and more convenient than conventional CMSs. Unlike traditional CMSs, headless platforms are decoupled, meaning that the front and backend are separate.

In addition, with headless platforms, developers can use different frameworks when building the storefront.

Bottom Line

When it comes to online marketplace solutions, customer experience plays a huge part. You need to make sure you go for the best platform available. However, also consider things such as cost and scalability.

We also suggest picking a solution that has cloud-native support. Such solutions are easy to deploy, and most activities or processes are automated.

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